On the Rhetorical Effectiveness of Implicit Meaning—A Pragmatic Approach

This paper explores the interface between pragmatics and argumentation by considering impact of different types implicit meaning on rhetorical effects. On front drawing classical rhetoric but going beyond Aristotelian triangle (ethos, logos, pathos), discusses an open list effects affecting speakers, audiences, messages conversational flow interaction. pragmatic front, accounts for how specific features (presupposition, implicature back-door speech acts) are likely to trigger In so doing, it justifies need feasibility experimental investigation effectiveness meaning.